. . . Short Biography

Leo F. Holzenthal III - Marketing Agent,
Orlando, Florida

Qualification Summary

OBJECTIVE:

To utilize my marketing, media, sales and management experience.

EXPERIENCE:

• Broadcast sales & management
• Project development & management
• Direct response TV/Radio/DM
• Marketing results analysis
• Joint ventures
• Audience research & analysis
• Direct marketing
• Lead generation
• Budgeting
• Database management
• Advertising agency
• Focus groups

Employment Experience

MARKETWORKS (July 1994 - Present)
Self employed, specializing in direct marketing, advertising, media, printing services, mailing lists, sales and marketing projects. Have a Joint Venture relationship with Perry Wolfson of Tenerten Drake Interactive, which can be leveraged to quickly sell advertising in the Orlando, Florida area.

CHARLES J. GIVENS ORGANIZATION (June 1990 - June 1994)
With gross annual sales of 200 million dollars, it's the country's largest, lecture-driven financial education and services organization. Held three positions during my tenure:

• Director of Marketing, National Lecture Division: May 1993-June 1994; Responsible for budgeting, ad agency coordination, creative and database development, research and marketing results analysis, media coordination of television infomercials and spots, radio, newspaper, direct marketing, and magalogs.
• Director of Marketing, Financial Services Division: December 1991-May1993; Developed marketing methods. Introduced new membership programs. Responsible for: product development (Money Strategies, Success Talk, Credit Power Strategies, Wealth Without Risk Newsletter), project management, lead generation (card decks, radio, TV), database development, and joint ventures. Managed the marketing of various lead databases with list brokers. At Mr. Given's request, developed a similar position at the National Sales Division.
• General Manager, WTIX -690 AM New Orleans: June 1990-December 1991; Renovated seriously depressed radio station. Responsible for facilities, personnel, budgeting, sales, format, promotions and marketing. Reduced losses and improved financial condition. Successfully sold station.

1978-1990; Various positions in media, sales and marketing, including:

• Marketing and sales development for traffic reporting network
• Sales and marketing director for weekly newspaper
• Broadcast sales management
• Advertising agency

Related Education, Accomplishments, & Affiliations

• Certified Radio Marketing Consultant (CRMC)
• U.S. Small Business Administration Media Advocate of the Year
• Advertising Person of the Year award as "Communications Manager of the Year"
• Dale Carnegie Management Seminar
• "Managing Interpersonal Relationships" c/o Wilson Learning Corporation
• NIMA (National Infomercial Marketing Association)
• DMA (Direct Marketing Association)
• DRTV (Direct Response Televisions)

References

Short Biography URL: http://www.hypermedia.com/w3d/resumes/holzenthal_lf_short.html